Jake Hicks is a freelance photographer based in the United Kingdom who has done work for many notable magazines and brands. Hicks has studied photography and worked as a freelancer since college in the UK and has since worked tirelessly to refine his craft. Some of his most notable works include cover photos for magazines in the UK and beyond which showcase his distinct gelled lighting style. Hicks is best known for this style which utilizes colored gel to project lighting that creates uniquely colored and textured studio shots. Hicks has also experimented with projections, the style seen on the right. By uses a projector, he places words on a subject in order to accomplish his goal of selling a product or making a statement about the world. In addition to his own work. Jake Hicks also runs tutorials and teaches his methodology to others in search of a unique photography technique.